Interesting...
Computer Arts - 10 strategies for successful packaging: "We live in a frightening world, a world of anxiety fuelled by the media’s exposure of terrorism, food scares, global warming, child abuse and abduction. An antidote for this is to make people smile and/or remind us of the time when life appeared to be safer. Anything you can do to make your designs resonate with today’s anxious consumer will give you an advantage. Competitors may well copy your product specification, but it’s much more difficult to copy how your brand makes a customer feel. So packs that bring a smile to faces, like our own new tea brand Make Mine a Builders, complete with builder’s cleavage on the ‘bottom’ of the pack, are the order of the day."
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