Framing Your Brand to Build an Unbeatable Brand Image: "Most companies make the mistake of saying they are better, faster or cheaper in some way. The problem is that that is not a framing statement. You can't market yourself as being better/faster/cheaper if you want to be seen as owning the market. You have to create an ownership frame, and let the other guys try to show how they are better/faster/cheaper than you are.
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'via Blog this'
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