How to Make Your Startup Go Viral The Pinterest Way | TechCrunch: "Let’s compare Pinterest to Instagram for a minute, since both base off of photo content as their primary unit. Instagram has actually done nearly all its user acquisition virally out of network (sharing to Facebook and Twitter) and via word of mouth, with limited sharing in the network. This is remarkable when you think about it. By that I mean that there’s no real sharing inside the network other than liked photos surfacing due to popularity, and manual discovery via hashtags. There is no “regram” if you will. You also can’t follow people or like a photo from Instagram without an iPhone (even if it’s tweeted or posted to the web!) unless you’re a power user on an API mashup (see Inkstagram). All this reveals just how impressive Instagram’s growth has been, as they went from about 1 million to 10 million users over the past year.
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